Research Blog: Commercial

 I am going to make a commercial soon.  The commercial I plan to make is a medicine commercial.  More specifically, an Aleve commercial.  Specifically, I will use Aleve Liquid Gel Capsules.  These differ from normal Aleve pills because they are much faster-acting.


In order to make it, I will have to shoot it myself and edit it myself.  I am still learning about how to use editing software but, by the end of the commercial project, I will surely be proficient enough to edit a 30 second clip.

In preparation for planning and filming my commercial, I have watched many official Aleve commercials.  Most of them share common trends.  For example, most actors in Aleve commercials, proclaim they have some kind of pain they want relieved and some dilemma they face because of it.  Then, once they find Aleve, their problem gets solved.  Another trend is showing happy scenes and movement.  An example of a happy scene could be a picnic or sunny day.  An example of movement is playing around or light jogging.  Both of these trends have the effect of making viewers that have to deal with pain envious and want to buy Aleve to relieve their pain.  The target audience of Aleve commercials are normal people that experience regular pain and need relief.
(This is an example of happy scenes or movement in medicine commercials)

Another reoccurring characteristic of medicine commercials is the disclaimer at the end.  The disclaimer is a list of warnings about the medicine and how it may harm the consumer.  Companies are required to include disclaimers Most of the time, the disclaimers are read very fast at the very end of the advertisement.  Despite medicine commercials usually having disclaimers, Aleve commercials do not need them.  This is because Aleve is an over-the-counter pain relief drug that is not very dangerous.

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